David Carson’s Ray Gun magazine has been a major influence not only in our work, but also in the way all magazines have evolved in the last fifteen years. His do-it-yourself, colourful retro and collage inspired covers were a shock to everyone in the 90’ and Carson himself found them surprising. Ray Gun was an anti-glossy, anti-establishment manifesto that became a synonym of rock & roll, rebellion and alternative spirit: technical knowledge is often creatively restrictive and a way of just becoming part of the mass. David Carson opened the door to a new way of working in the editorial world. Since the end of Ray Gun, Carson’s style has often been imitated, but never improved.